Archive for March, 2011

“Connect to the sys. co. Have it reconfigure the shell metals. Use the gold titanium alloy from the seraphin tactical satellite. That should ensure a fuselage integrity while maintaining power-to-weight ratio. Got it?”
(Iron Man)

Ideation:
After crafting Flow’s Christmas promotion we were given the opportunity to launch their business division, rebranded as Columbus Business Solutions (CBS). CBS’ motto is “one provider, all the solutions”. They’re not exaggerating one mega bit. CBS can take care of all your technological needs except launch your own satellite into space, though I wouldn’t be surprised if that was in the works. That being said, one of the biggest challenges was explaining to CEOs and top level executives what CBS services could actually do for their business. We also needed to maintain a high level of aesthetics to match their high level of IT solutions.

Fruition:
Once we read all of the technical materials (about three times), and sat through a Q&A session with CBS’ engineers, we had an idea about how their products and services worked. It was time to translate geek speak into boardroom talk. An idea sprung up after the IT crash course, a Jay-Z line: Men lie. Women lie. Numbers don’t. When you put everything on the table CBS had the best numbers in the business. So we used that as a foundation for what we called the business of connectivity. We focused on the facts that IT directors cared about the most, while touching on the matters that CEOs are judged by: performance, stability and value.